The Ever-Profitable Horse Film -- Batting 900

I wrote a blog on this subject before...a few months ago, but it's back by popular demand.  Or, well, to be honest...one of our investors asked me to re-post it with the new graphic.  When investors speak, I listen, so here goes.  (Also see www.BlueRunProductions.com/Investment.htm )

In any industry, any investment, the ultimate prize is the 'sure deal'.  In a twist of irony, we all know the 'sure deal' is an illusion, and indeed the more something is touted as a 'sure deal' the more we avoid it (or should).  Well, I guess there are the Madoff victims who just choose to look the other way when presented with a sure deal...but... you get my point.  Nevertheless, we want to find those deals which are nearly 'certain', nearly 'sure'.  As close as possible.

We at BlueRun are working in about as sure of a deal as possible (though not perfect of course).  As everyone knows, the film business is inherently risky.  Or at least that is what we are told to believe, since time eternal.  But one need only take a cursory look at the past twelve month performances of the once-stalwart industries (like banking, manufacturing, etc.) and all the old 'truths' go on their head.  The truth is that when approached professionally, calmly, and without an ounce of wanderlust, the film business (actually the entertainment business which is really the media business), is actually a great performer for investors.

And yet drilling deeper, we can even do better.  Within this well-performing media biz, the odds can be greatly improved by looking for historical performance anomalies.  And one genre, perhaps the only genre, that has consistently performed very well is big horse-themed films.  Take a look at this chart.

Here we have the major horse films of the past thirty years.  As you can see, every single one of them made a gain over their production budget, and all but Hidalgo made gains over their P&A (prints and advertising) too.  That is huge.  To my knowledge, that is unmatched in any other genre of the media business, including films, TV and other sources.

So, simple question:  As our first three films are all horse themed with great production values, what do you think the odds are of us making a great return for our investors?

We start with Of Kings & Cowboys (the subject of this blog), and Russian Warmblood (see link in upper right column), and will then follow up with Fast Women Beautiful Horses (also see link in right column.)  And we have ideas for other horse-themed films past these three.  Of note:  it is now looking like we will be shooting Russian Warmblood before Of Kings & Cowboys.

But in any case, they are all three strong horse-themed films.  And in addition, we are developing a young adult horse drama series for Animal Planet and possibly HorseTV. (More info later.)  All well within this evergreen horse-theme zone.

As someone else put it, it's as if every restaurant we open goes to five stars, or our team batting average is 900.  There is something really special going on here, and I hope you'll consider joining in.  Especially if you love horses, and want to work around/near them.  Just contact me.  I'll get you the investment docs and we'll talk.  Really a cool opportunity that I am thrilled to be part of.

Ride on!